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Marketing Support

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"Advertising is what you do when you can't go see somebody."

Fairfax Cone, advertising executive

The marketing side of 2 Market We Go specializes in business communications. In every medium, words are what influence, persuade, inform and educate the consumer.

Personalized Messages

Your advertising and marketing efforts should be aimed at one person - the person holding your brochure, watching your TV spot or visiting your Web site.

In fact, never before has this intimacy been so critical. When a homeowner sits in front of their computer. You have their attention in a very personal way. Eyes and hands focused on your message.

Training Your StaffCopywriting Expertise For All Your Business Communications

Selling company and products is a critical part of the branding process. Failing to put the right words together to speak directly to your customers can mean lost sales, increased customer service expenses and on-going complaints.

 

Catalog design is our specialty. 

We can handle every aspect from information gathering to publishing. In partnership with All About Graphic Design, 2 Market We Go has been designing catalogs for manufacturers and resellers since 1994.

This team approach gives our clients attractive, user-friendly catalogs. Whether you need an inexpensive black and white catalog or a hard-bound 4-color sales piece, 2 Market We Go is your best resource. Creating catalogs requires specific design skills and usability expertise. We are experts in this field.

Don't overlook the necessity of simplicity. An attractive layout and clear text make it easier for your customers. A poor catalog can cost you business! 

Speak with Sharon about your catalog needs. 

Did You Know Your Sales Staff Needs Marketing Training, Too?

2 Market We Go can help your sales staff with their written presentation skills and personal marketing strategies.

Sales teams that understand how to improve their customers marketing efforts build better customers and increase sales. 

Marketing Support

Planning

Developing seasonal and long-term marketing plans keeps your eyes on the goal.

Product Development

2 Market We Go can put together a marketing campaign to introduce new products or promote your entire line. We can help you with market research to develop your "unique selling position" and define your target customer.

Branding and Corporation Identity

"One of the benefits of branding is brand equity. If we build brand equity, there is an umbrella for the product to operate under. That can carry you through good and bad times."

Strauss Zelnick, president/CEO, 

BMG Entertainment

Our branding campaigns will put your name in front of your customers and consumers and build your own brand equity. We can help you develop a brand that consumers can feel confident in owning and endorsing.

Purchasing

We are experienced in buying printing, advertising space (magazines, TV, radio, newspaper) and other marketing services.

Advertising  Campaigns

We supervise your advertising campaign from concept through insertion. 2 Market We Go works closely with our client's ad agencies to ensure successful campaigns. We can also act as your agency for the best media rates possible.

Analysis

Determining the success of your advertising involves good monitoring procedures and reporting methods. No matter what size your budget is, advertising that isn't effective is wasteful.

Business Communication
Writing Services 
bulletTechnical
bulletSpec data
bulletUser-friendly consumer info
bulletCorporate
bulletPublic Relations
bulletAdvertising
bulletTrade
bulletConsumer
bulletArt Direction
bulletPrint 
bulletElectronic
bulletMulti-Media
bulletCreative  Services
bulletPoint of Sale
bulletConsumer Literature
bulletTV/Radio
bulletTrade Show
bulletManagement
bulletBooth Development
bulletMeetings

Focusing on Women

Money and power are an unbeatable combination. As consumers, women weld the greatest influence in selecting products for the home. This includes building materials and home improvemWomen Have The Powerent needs (not just decor items). Women also own more than 400,000 construction related businesses in the U.S. 

Failing to direct your advertising at women means you are missing a valuable target market.

Over 400,000 U.S. construction-related firms are women-owned.

 
Marketing to Distributors and Trades People

We speak the language of the building products industry. Your distribution network needs informative and easy to use tools to represent your products.

Does your advertising clearly outline the benefits of your company and its products? Does it emphasize how they can make money by offering your products? Developing win-win campaigns will boost your sales.

We can develop marketing tools to train their staff on your product line(s) and help them close sales to wholesalers and/or consumers.

bulletInstallation Manuals
bulletSpec Sheets
bulletIn-Home Presentation Books
bulletInteractive CD-ROM Presentations
bulletWeb Sites

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