Testing
a new ad campaign?
Many
publications will give you reduced test rates to give them a try.
Savings over the single insertion rate can be significant. Another
way to reduce your test costs is to work with a media broker (a
reseller of advertising space) who can pass on some of their buying
power.
Caveat: There are some ethical issues in
buying advertising through agencies, media brokers and directly from
the
publisher. You can damage your reputation in the publishing industry
by working one resources against another. 2
Market We Go can help you build strong publishing resources and
obtain the best pricing on all your media
buys.